CULTIVATING Creative Roots and
CRAFTING Sustainable Business Success

LET'S GET STARTED

TOGETHER WE WILL 

Reignite your passion 
Develop a thriving business
Redefine your work-life balance

Reignite your
passion 

Develop a
thriving business

Redefine your
work-life balance

I’ve worked with new and seasoned photographers to find their creative voice,
re-connect with purpose, and build a sustainable business they love

Connecting back to what inspires and ignites us as photographers and creatives is the foundation for creating a sustainable business.

I’ve been a photographer since I was a kid, and my camera has been both a teaching tool and a way to connect to the beauty of life and art. Before I built a thriving photography business I was a passionate teacher and educator, and today I love working with other photographers to help them connect back to their why and build sustainable businesses rooted in creativity.

GET TO KNOW ASHLEY

Hi, I'm Ash!

“I was lucky enough to be mentored by Ashley and it completely revolutionized my own trajectory as a professional photographer.”

“Ashley is not only an insanely talented photographer, but she’s also an equally amazing educator. I was lucky enough to be mentored by Ashley and it completely revolutionized my own trajectory as a professional photographer. She has a deep knowledge of essential photography skills, including using light, design and composition, and creative techniques. Plus, she’s a natural teacher with a positive, proactive attitude who fosters thoughtful dialogue and a fun and supportive space to experiment, reflect, and truly learn. Her combination of talent, experience, and teaching abilities makes her an exceptional photography educator.”

- Laura J

WAYS YOU CAN LEARN WITH ME

Embark on a Photographic Journey and Join Our Community

Resources
+
Guides

From mastering camera techniques to refining your artistic vision, our workshops are your gateway to creating exceptional images and thriving in the world of photography.

Workshops currently active:

1

Finding He(art) Workshop :  Hosted by Iris Hu of Light by Iris, and myself. This is an immersive weekend workshop for photographers who want to connect more deeply to their voice as a creative, and create a thriving business that is in alignment with this vision.

WORKSHOPS

WORKSHOPS

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Dive deep into the art and business of photography, covering everything from technical camera skills to creative composition and successful client engagement.

Courses currently active:

1

A Sense of Place : Learn to Intentionally Incorporate Location to Enhance and Elevate Your Storytelling (5 week course, starts Feb 2024)

COURSES

COURSES

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I love working one-on-one (either in person in San Francisco or via zoom) to help you grow and evolve as a photographer, artist, family documentarian, or small business owner.

My mentorship module includes:

10

Attracting Your Ideal Clients

1

Client Communication & Workflow

2

Sustainable Pricing Strategies

3

Editing Techniques

4

Maximizing Your Camera in Manual Mode

5

Creative Composition and Techniques

6

Location Selection and Use

7

Capturing Genuine Connections

8

Session Flow and Prompts

9

Camera Settings Mastery

Mentorship

EVOLVE into the artist, photographer, and business owner of your dreams!

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MENTORSHIP

From equipment reviews to expert tips and techniques, find the support you need to enhance your skills and capture your vision.

Resources + Guides

Location Scouting Guide PDF:

Do you need support figuring out what to look for when scouting locations. Well then this guide is for you. It is a quick pocket guide to reference when scouting locations. This guide include 6 easy steps that I utilize to scan any location in order to select the best lighting conditions and backdrops to maximize my use of locations for client sessions

Are you looking for a quick and easy tool to expand your understanding of light? This lighting pocket guide is designed to help you practice seeing + utilizing a variety of different lighting conditions and scenarios. It includes an explanation and sample imagery of 15 different lighting conditions.

Lighting Pocket Guide PDF:

Are you looking to add more creativity into your artwork? This downloadable PDF guide shares my 25 favorite tools and techniques to inspire creativity into my photography work. Example images of each creative tool or technique and an explanation of how to create similar imagery is included.

Getting Creative Guide PDF:

BUY NOW

BUY NOW

BUY NOW

GETTING CREATIVE GUIDE

LIGHTING POCKET GUIDE

LOCATION SCOUTING GUIDE

"Working with Ashley Kaplan was undoubtedly the best investment for my business "

Not only is she an incredible photographer and mentor, but a genuinely rad human who cares about the bigger picture in life. That is why I reached out to her. Learning from Ashley has propelled my business so much farther than I imagined in a short period of time. She's an open book and answered every one of my questions with thoughtful honesty and detail. I will definitely continue to work with her in the future and highly recommend anyone looking for a mentor to hire Ashley! You won't regret it!

- Skyler K.

Ashley Kaplan Education Blog

resources for photographers

JOIN THE ASHLEY KAPLAN PHOTOGRAPHY COMMUNITY

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Thank you for joining the Ashley Kaplan Photography educational community! I promise not to spam, and will continue to do my best to share useful and inspiring offerings for you.

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ASHLEY KAPLAN PHOTOGRAPHY COMMUNITY