Ashley Kaplan Photography

An overview of the best locations in San Francisco for photography sessions from beaches, urban enclaves, museums to parks.

Moments are fleeting in the early days after welcoming your little one home. I’m honored to be welcomed to photograph these intimate and precious moments for you all. 

In today’s digital era, where memories often reside in the cloud, there’s something truly magical about turning those moments into tangible heirlooms. As a lifestyle photographer passionate about preserving life’s most cherished memories, I firmly believe in the power of creating heirloom keepsakes through photo prints and products that tell your unique story and evoke […]

Collage of family photo session at Jack London Square Oakland location in East Bay

self portrait of Photographer and educator Ashley Kaplan touching a spider web

“Of all the great works that we can experience, nature is the most absolute and enduring. We can witness it change through the seasons. We can see it in the mountains, the oceans, the deserts, and the forest. We can watch the changes of the moon each night, and the relationship between the moon and […]

What makes ordinary moments become meaningful memories that we will carry in our hearts, minds and souls for the rest of our days?  I’ve been pondering this question lately. I invite you to close your eyes for a moment and recall a few of your most meaningful memories. Try to fill them in with as […]

Yesterday I had the opportunity to spend the whole day in a deeply moving and powerful meditation workshop. It was part of an inner work journey that I have been on, but something really surprising surfaced during my meditation.   Unexpectedly, photography was a theme that emerged over and over again. With eyes closed, I […]

Last week I had the gift of rest. Time unplugged in nature is very therapeutic for me. This beautiful and restorative mix of rest plus nature allowed me the space to enter into a deeper place of reflection and one thing that I’ve been ruminating on is my photographic + creative process as the art […]

A Journey of Building a Sustainable Family Photography Business Do you make a solid living wage as an artist without constantly burning the midnight oil? I do, finally, and I hope you do too, but I wanted to write this blog post because I was recently at a photography workshop and talking with some newer-in-business […]

What To Wear For Your Next Family, Maternity, Or Couples Photography Session, My top tips and tricks to elevate your family wardrobe to look your best and photography artistically