DOCUMENTING WARM, EMOTIVE & AUTHENTIC FAMILY LOVE STORIES FOR THE ADVENTUROUS AT HEART

Newborn

Meeting your baby, whether it's your first or last, is one of the most
life-defining moments for a family. The newness, the love, the excitement,
the exhaustion, the tears of joy, the baby tears that make your heart skip,
the long days that disappear in a blink… all of it is so powerful and beautiful
as my lens sees it.

My in-home newborn sessions are all about documenting your baby being
welcomed into their first home and into your loving arms. This chapter
passes so quickly, and often in a sleep-deprived haze, so I will  record
all the details for you to savor for the rest of your lives. I will photograph
your family just as you are, your beautiful bebe, the sweet snuggles,
the feeding, the diaper changing, the swooning over your little one,
the yawns, the blanket that Grandma made, the nursery (even if it's in a
San Francisco closet) and I am happy to document your special pets too.

I always make sure to record all the little newborn details like tiny hands and
toes and I even help to tuck away any unwanted clutter so that your
memories are recorded beautifully and without distraction. I usually stay
about 1.5 - 2 hours but all babies are different and some need to be fed for
45 minute stretches, so I am on your time and I will stay as long as necessary
to make sure I have an amazing gallery to deliver to you. The session is a
relaxed and stress-free time.

"You will never have this day with your children again. Tomorrow they will be a little bigger
then they are today. This day is a gift. Breathe and notice. Smell and touch them; study their
faces and little feet and pay attention. Relish the charms of the present. Enjoy today mama. It
will be over before you know it.”
-Jen Hatmaker

INVESTMENT

Newborn

•  Pre-session communication and preparation to make the session
   stress-free and wonderful.

•  1.5 -2 hours (sometimes more) of photographic service in-home.

•  My creative and professional editing service.

•  A gallery of 75+ high resolution digital downloads
 
•  A keepsake glass box with 20- 4x6 professional prints.

•  Generations of sweet memories in single frame from this special time.


Investment: $1075 new clients $975 returning clients.

Additional heirloom-quality prints, albums and products are also offered a la carte.

LIFESTYLE NEWBORN HEIRLOOM SESSION:

"You will never have this day with your children again. Tomorrow they will be a little bigger
then they are today. This day is a gift. Breathe and notice. Smell and touch them; study their
faces and little feet and pay attention. Relish the charms of the present. Enjoy today mama. It
will be over before you know it.”
-Jen Hatmaker

I am forever living in nostalgic “remember-when moments and photography is my way of freezing time. Whatever chapter of your family love story you may be in, documenting these moments matters. Sometimes life gets busy and feels overwhelming, but I want to show you why all your hard work as a parent matters.

My focus as a photographer is visual storytelling. I try to capture everything- your love, your connections, your joy, your laughter, the adventure, the chaos, the beauty, and the details of your life and family right now. I work beforehand through a consult/questionnaire to understand your unique family dynamics and the aspects of your family life that are most meaningful.

I aim to create emotive, artistic, and authentic imagery that conveys who your family is. I want to know what makes you and your family unique, and then I want to create artistic heirlooms for you to cherish for the rest of your life and bestow upon future generations.


Family

“The best thing about a picture is that it never changes, even when the people in it do.”
— Andy Warhol

INVESTMENT

•  Pre-session communication and preparation to make the session              wonderful.

•  1 – 1.5 hours of photographic service on-location or in-home (I can get      a solid set in an hour, but if the kids are in a good mood, I happily              keep shooting a little longer).

•  Access to a free online styling service.

•  My creative and professional editing service.

•  A gallery of 75+ high resolution digital downloads for you to use and         share.

•  A keepsake glass box with 20- 4x6 professional prints.

•  Generations of sweet memories in single frame from this special time.

**Additional heirloom-quality prints, albums and products are also offered a la carte
 
Offering limited mini sessions - click here to learn more

Heirloom Family Session :

Family

“The best thing about a picture is that it never changes, even when the people in it do.”
— Andy Warhol

Investment: $975 new clients $875 returning clients. 

•  Pre-session communication & preparation to make the session wonderful.

•  Access to a free online styling service for your family.

•  30 minutes of photographic service on-location or in-home.
  
•  My creative and professional editing service.

•  20 digital downloads selected from a gallery of 40 edited photographs.
     **This shorter session is only offered on weekdays.


Family

“The best thing about a picture is that it never changes, even when the people in it do.”
— Andy Warhol

**Additional heirloom-quality prints, albums and products are also offered a la carte.

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Investment: $675 new clients $625 returning clients.

ESSENTIALS Family Session :

Waiting to meet your baby and honoring the incredible power of your body to grow and nourish new life is a sacred time worth remembering. Maybe your pregnancy happened quickly or unexpectedly or maybe your journey was a winding road starting years before, but whatever your story is, I would be honored to document the love, beauty, awe and anticipation during this special season of life.

Sessions can happen in-home or on location and I will document the intimacy between you and your love as you dream about who your baby will be, and your hearts expand just thinking about holding your little love soon. Fur babies are always welcome at sessions too.

Maternity sessions last about 45 minutes depending on the location and how much walking is involved. Documenting siblings as they wait to meet their little brother or sister is something I cherish as well.

For family maternity sessions with siblings, please click here for details. 


Maternity

“Giving birth and being born brings us into the essence of creation, where the human
spirit is courageous and bold and the body, a miracle of wisdom.”
- Harriette Hartigan

INVESTMENT

•  Pre-session communication, access to a styling service and preparation to
    make the session wonderful.
  
•   45 minutes photographic service.
  
•  My creative and professional editing service. A gallery of 30+ high resolution        digital downloads for you to use and share.

•  Generations of sweet memories in single frame from this special time.



Maternity

“Giving birth and being born brings us into the essence of creation, where the human
spirit is courageous and bold and the body, a miracle of wisdom.”
- Harriette Hartigan

Maternity Memories Session 

**Additional heirloom-quality prints, albums and products are also offered a la carte.  

Investment: $675 

Choosing to share your life with another person, whether you are newly
engaged or celebrating your Golden Anniversary, is a beautiful commitment
worth documenting. Love is my favorite source of inspiration for photography,
and each couple’s love story is truly unique.

I work beforehand through a consult / questionnaire to get to know you and
your partner so that I can authentically capture the beautiful details, tender
moments, intimacy, joy, humor, and story of who you are as a pair, and what
makes your connection strong. My intention is to photograph storytelling
imagery and create artistic heirlooms for you to remember this chapter and
cherish for the rest of your lives together.

If you are interested in booking an elopement or intimate wedding,
please send me a message for a custom proposal for your special day.

Couples

“To melt and be like a running brook that sings its melody to the night. To know the pain of
too much tenderness. To be wounded by your own understanding of love;And to bleed
willingly and joyfully. to wake at dawn with a winged heart and give thanks for another
day of loving;To rest at the noon hour and meditate love’s ecstasy;And to return home at
even tide with gratitude;And then to sleep with a prayer for the beloved in your heart and a
song of praise on your lips”
-Kahlil Gibran

INVESTMENT

•  Pre-session communication & preparation to make the session wonderful.
  
•  Access to a free online styling service.
  
•  45 minutes photographic service.
  
•  My creative and professional editing service.
  
•  A gallery of 30+ high resolution digital downloads for you to use and                   share.
  
•  Generations of sweet memories in single frame from this special time.


Couples

“To melt and be like a running brook that sings its melody to the night. To know the pain of
too much tenderness. To be wounded by your own understanding of love;And to bleed
willingly and joyfully. to wake at dawn with a winged heart and give thanks for another
day of loving;To rest at the noon hour and meditate love’s ecstasy;And to return home at
even tide with gratitude;And then to sleep with a prayer for the beloved in your heart and a
song of praise on your lips”
-Kahlil Gibran

Couples Love Story Session: 

**Additional heirloom-quality prints, albums and products are also offered a la carte

Investment: $675 new clients 

Frequently Asked Questions

I specialize in family photography offering maternity, newborn and family sessions. I also shoot engagement sessions or creative headshots for entrepreneurs and small business owners. 

For outdoor sessions, lighting is usually best in the early morning hours right aft er sunrise or in the hour or two prior to sunset. The light at that time of day is known as “golden light” and can offer a beautiful and warm glow so long as Karl the Fog doesn’t intervene. A foggy or overcast sky can also be beautiful too! Sunrise and sunset isn’t feasible for all families, and I am a mother so realize that timing sometimes won't work around kid's schedules, so please just let me know what can work for your family.

We have two general options for sessions: in home or at one of the San Francisco Bay Area’s many beautiful outdoor locations. For outdoor locales, some of my favorites include Mile Rock Beach, Golden Gate Park, Sutro Baths, Thorton Beach or Marshall's Beach. Beach locations tend to work best at sunrise or sunset. Other spots like Woodline in the Presidio or the Botanical Gardens can work well throughout the day. I also love sessions at unique urban locations like the De Young, or the colorful murals in the mission or a favorite ice cream stop to create fun family pictures. Additionally, I am open to any ideas you might have! If there is a place in the city that is particularly meaningful for your family or any special activity you love doing together, I want to know about it and am happy to scout new locations if there is a place you had in mind. In-home sessions are also so wonderful. Kids tend to be most comfortable in their home and there is rich storytelling that happens there. In-home sessions can include making pancakes together, a dance party, bath time, jumping on the bed, snuggles, or anything that is important to remember and meaningful for your family. In-home sessions work especially well with babies and toddlers as well as pets.

Since I am creating custom artwork for your family, wardrobe and color theory impact the final imagery we create. From beginning to end, I want to make this photo experience as stress-free as possible for all of my clients, which is why I offer my clients free access to a personalized styling site that’s fun to use to select and buy clothes from online stores or just to find some style inspiration by clothing style and color. I am also happy to discuss color palettes and wardrobe options. Clients are welcome to email me options and I am happy to help find the perfect outfits to reflect your family’s personality.

Yes! Your pet(s) are always welcome at sessions. In-home sessions work quite well for pets to be naturally included but outdoor sessions can often work as well. You know your pets best so I ask you to take the lead and responsibility for keeping kids safe, especially newborns, when pets are included.

You can send me an email at ashleykaplanphotography@gmail.com or click here

I do not have a studio because I prefer to use nature’s glorious natural light for my sessions. I plan session timing around when I can leverage the best natural light available whether in home or outdoors. I do not bring props to sessions because my aim is for authentic and true-to-you photographs. If your child has a special lovey or toy, those are definitely welcome at my sessions because there is meaning and story in that! For in-home sessions, I love to document babies with heirlooms or special blankets Grandma made. 

I deliver your online gallery 4-6 weeks after our session date. I usually post some sneaks in the week after our session.

I recommend that newborn sessions happen in the first 2 weeks after birth. It is common for babies to develop newborn acne after those first weeks so it is advisable to book the session before that happens. When initially booking, we set a tentative session date usually 7-10 days after the due date and then I have clients reach out after the baby is born to either confirm that date or adjust when necessary. Because of the unpredictable timing of baby’s arrival, I keep room in my schedule open when I know I have an upcoming newborn session. Since I don’t do posed newborn work, it isn’t essential that the photo session happen in the first weeks when the baby is extra sleepy. If you have a challenging birth or need to do the session at a later time, I am willing to do a newborn session at any point of infancy.

Bellies grow at different paces and pregnancy feels different for each woman, so maternity sessions can happen anytime in the second or third trimester. My experience is that most women say they like the way they look and feel between 28-36 weeks. I love big bellies and even have photographed Mamas-to-be in the last days before baby arrived to it’s never too late to document this special time as long as baby is still in belly.

Yes! I frequent Yosemite, the Eastern Sierra Nevadas, the Redwoods, the desert, Big Sur and beyond. Basically, I am usually up for an adventure, and exploring Mother Nature’s majestic beauty is my fave. If any of these places (or others) are special to your family, hit me up, because I am forever a wanderlusting soul and usually down for travel! Please send me a message and we can discuss in further detail and I can offer a quote depending on the location you have in mind. If you sign up for my newsletter or follow me on instagram, I also will post about specific travel dates and locations when they are offered.

I book just a few small and intimate weddings each year. Because of the season of life I am currently in, I choose to not be away from my family for the busy wedding season. But if you are planning a unique and intimate wedding with 50 guests or less or would like an adventurous elopement photographed, please reach out and we can see if we are good match.

I am constantly watching the weather forecast. If it looks like it will rain, we will be in touch via text and make a call whether or not to postpone. I like to wait as late as possible to actually postpone because stormy skies right after or before rain are absolutely gorgeous, so if it’s not raining, we will be out there shooting! Last year’s fires required significant rescheduling due to smoke. In the event of extreme weather, I don’t want anyone’s health to be at risk, so will happily reschedule. In the case of any postponement, I will try to accommodate your session as soon as my schedule allows.

I am an understanding human, so if there is an accident or unforeseen illness, please just reach out and we will try to reschedule at my earliest available date. If I am too sick to run a session or concerned about spreading germs, I will also let you know. I can try to send a replacement if you’d like or we can reschedule.

There is something so special about the tangible quality of prints. I don’t imagine my great grandchildren scrolling through my old instagram account, but I do see them fingering old vintage prints and piecing together stories of their family. I believe in the beautiful and tangible and while my sessions come with digitals, it is always my hope that they will be printed for your homes and to share with family. I have tested prints and products from many labs and stores all over the country, and through your gallery, I offer a curated selection of some of my absolute favorite photo prints, books, albums and products. They can be ordered directly from the store tab included in your gallery. The storefront can also be shared with family who might like pictures too (Grandparents usually love this option and it saves you the hassle).

The day that Ashley came was lovely. She is absolutely a natural at seeing moments through the camera lens. She put us all at ease the second she came in the door and really worked magic. Our toddler actually touched our newborn son, for the first time, under Ashley's magic. There were so many wonderful photos taken that day and I couldn't be more grateful. She captured our apartment and our family so naturally and so beautifully. Book her now! I am so incredibly glad that we did. Literally the best money I have ever spent.

-Reeves S.

"Book her now! I am so incredibly glad that we did. Literally the best money I have ever spent." 

Client Love Notes

The work she produces is incredible - her photography is beautiful, surprising, natural and captures really truthful moments. She has an eye that finds beauty in moments others might not notice. She snaps photos in the in-between times when no one is paying attention and captures images that are real works of art. Her eye for environments and how people fit within that environment is inspiring! Second, her personal style in the photo shoots is wonderful. She is approachable, personable, amaaaaaazing with kids, and really fun to work with. 

- lISA R.

"She snaps photos in the in-between times when no one is paying attention and captures images that are real works of art."

Ashley is such a talented, artistic, thoughtful and caring professional. She created for my family something so priceless and special with her amazing eye and genuine love for what she does.
I have always felt uptight and uncomfortable about having my picture taken. Ashley was such a kind and genuine person who put all of our nerves at ease. The whole experience was truly enjoyable.
We didn't have to wonder or stress about ANY details because she was so thoughtful and upfront from the very beginning.
My little girl really responded to Ashley and the whole experience turned out to be full of cuddles, sweet smiles and baby giggles. It was such a gift being able to focus in on our little family.

-GISELLE p.

"We didn't have to wonder or stress about ANY details because she was so thoughtful and upfront from the very beginning. "